Fractional Marketing Leader & Strategic Advisor
See pricing & how I workSenior marketing leadership and execution, solo or at scale, matched to the stage of your business.
I combine executive judgment with builder-operator depth, leading teams and agencies at scale, or operating as an AI-leveraged one-person marketing team when a company isn't there yet.
Early-Stage
Establish brand identity, positioning, messaging, creative, go-to-market, and marketing foundations. Combine senior judgment with direct execution on the highest-leverage work.
Scale-up
Turn traction into a growth system for scale. Integrate brand and demand, tighten the operations, processes, and team structure to sustain it.
Growth-Stage
Build the organizational capacity a growing company needs for its next stage. Strengthen accountability, resource allocation, and cross-functional execution as the team scales.
Three ways to start working together
These engagement models fit most companies. If your situation calls for something different, we can build a plan around it.
Strategic Marketing Advisor
For founders and teams that can execute but need strategic judgment and feedback. Recurring calls, senior marketing perspective on key initiatives, and light async support.
Focused Engagement
For most companies, this is an audit and growth plan: a fixed engagement built to leave you with clear insights and an actionable plan, whether you execute it yourself or bring me in to run it.
Fractional Marketing Leadership
For companies that need someone leading and executing across brand, marketing, and growth, with full ownership of the agenda, the team, and the outcomes.
Proven growth and revenue impact
My experience includes scaling from $0 to $150M+ and helping multiple companies achieve triple-digit year-over-year growth.
Sphero
Built marketing and brand from $0 to $150M+ in four years with retail presence across 70+ countries. Managed the global Star Wars BB-8 launch with Disney, selling out on Amazon in 13 minutes and across retailers including Apple, Target, and Best Buy within 96 hours.
Opopop
As Head of Marketing and a Founding Partner, built Opopop from concept into an eight-figure CPG business, contributing to product development, fundraising, and production facility buildout while leading brand, commercialization of two product lines, and the full-funnel DTC growth engine.
Cubby Beds
As Head of Marketing, turned Cubby Beds' fragmented brand, acquisition, lifecycle, and community efforts into one growth engine. Built the marketing team, then led a cross-functional growth team to eight-figure revenue and 819% growth over two years.