After more than a decade building and leading marketing teams at early stage and growth stage companies, I have never seen a transformation hit the field this quickly.
AI and automation are reshaping how teams work, make decisions, and grow. This is my take on what comes next.
The biggest shift isn't that AI can write copy or generate images. It's that entire workflows — from research to execution to optimization — can now be automated with the right architecture.
But here's what most people get wrong: the goal isn't to replace marketers. It's to give them leverage. The best teams will be small, fast, and heavily augmented by AI systems that handle the repetitive work.
The winners won't be the companies with the biggest teams. They'll be the ones with the smartest systems.